Customers flocked to two of Leeds' biggest shopping malls and sent the tills ringing to "phenomenal" effect, the centres' bosses have reported.
Thousands of people hit the White Rose Shopping Centre and Leeds Plaza for the post-Christmas sales to burn off some festive calories – and spend some pounds.
Peter Cook, centre director at the White Rose Shopping Centre, said people had ignored the arctic weather and arrived in their droves.
"Shoppers came in droves to bag a bargain.
"We were busy from the moment our doors opened and throughout the day and though this Boxing Day fell on a Sunday, with its shorter trading – we estimate that compared on a hour for hour basis we had as many people through our doors as were here last year. It has been phenomenal."
Simon Clarke technical services manager at Leeds Plaza, which is part of the 350 million Trinity Leeds development, said the traditionally shopping-shy men had added to this year's sales success.
He added: "The tills were ringing all day on Sunday."