Some of the city’s major figures in the worlds of business, sport and media have joined forces in a video providing an inspirational snapshot of life in Leeds.
The One Leeds film was put together for the relaunch of Leeds Retail Association (LRA) – an organisation that brings together many of the city’s major players.
Featuring the likes of the Victoria Quarter, Trinity Leeds, Leeds United, Leeds Rhinos, the West Yorkshire Playhouse and the Yorkshire Evening Post, it shows what’s on offer in Leeds from morning to night.
Sam Fish, manager at Mojo Bar, on Merrion Street, appears in the video.
She said city centre businesses enjoyed a close relationship.
“Leeds has a really intimate city centre and there’s a real community feel. Everyone is always happy to help.” she said.
“If you ever need anything you only have to nip around the corner and ask someone.”
The film was made by Leeds-based Blackbox Creative, with a script written by Jamie Donoghue, narrated by Luke Dickson and music by Josh Weller, who are all from Leeds.
Retail expert David Laycock, who runs LRA, said: “We are really proud of it – it shows off everything that’s great about Leeds by using the City’s own talent.
“The objective of the film is not only to showcase the city’s eclectic offering but also to encourage new members to the LRA.”
LRA was set up to connect businesses, identify promotional opportunities and address issues in the city.
Meeting once a month to discuss issues and share information, it is looking to add to its current 30-strong membership.
Ben Williams, general manager of the First Direct Arena, is in the video and said all the members of the LRA were passionate about Leeds.
He said: “For me, what’s great about Leeds is that its compact, it’s friendly and its easy to connect with people.”
A new website – leedsretail.co.uk – featuring an online forum for LRA members has been set up to coincide with the relaunch. Mr Laycock added: “Simply connecting with other businesses is hugely valuable, and we have had great feedback, but we realised that there was a need for something more.
“Businesses were telling us that they needed to be in touch with the city constantly.
“We know that time is of the essence to businesses large and small and now they can connect with each other at the touch of a button.”