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Trending on together with Leeds United

Leeds United are flying high at the top of the Twitter trends league, new research has revealed.

Leeds United are flying high at the top of the Twitter trends league, new research has revealed.

  • by Paul Robinson
 

LEEDS United are flying high at the top of the Twitter trends league, new research has revealed.

The word ‘Leeds’ was one of the 10 sports terms that featured most often in spikes in conversations on the social media website in 2012.

It came in eighth on a list dominated by football, with the hashtags #LFC (Liverpool), #MUFC (Manchester United) and #AFC (Arsenal) also figuring, along with #COYS (Come on you Spurs).

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Top spot, however, went to the hashtag #Paralympics.

The International Paralympic Committee (IPC), which was in charge of the 2012 Games, said it was pleased at topping the trending list.

Craig Spence, the IPC’s communications director, said: “Our aim was to make the London 2012 Paralympics a truly digital Games and I think this is reflected with #Paralympics topping the most trending UK sport event table.

“From the word go our athletes were encouraged to embrace social media throughout the Games, tweeting and Samsung video blogging from behind the scenes. We provided more behind-the-scenes access during London 2012 than any other global sporting event previously.

“This success is a real team effort with the IPC, Locog (the London 2012 organisers), BPA (British Paralympic Association), Channel 4, BBC Radio 5 Live, media, athletes and most importantly British tweeters all playing a significant part.”

Hashtags are used to group together tweets relating to the same subject.

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