TRINITY Leeds reported a strong boost to trading from the city’s hosting of The Grand Depart of the 2014 Tour de France.
Almost 100,000 additional people visited the landmark £350m shopping centre on the weekend of the Grand Depart, with the Tour de France countdown clock acting as a centrepiece.
In the week from July 7 to 13, Leeds City Council recorded footfall of 1,197,841 in the city centre, a 19 per cent increase on the same week in 2013 and, as of July 13, 29,183,322 people had visited the city centre during 2014.
An estimated five million spectators lined the route of the world’s greatest cycle race which started at Harewood House near Leeds on Saturday July 5.
The economic impact of Yorkshire’s hosting of this year’s Tour de France is expected to surpass the estimated £100m benefit, according to PwC.
Trinity Leeds’ parent company Land Securities said the shopping centre is now 97 per cent let.
The company is now gearing up to celebrate the 18th birthday of its other Leeds shopping centre, White Rose, next March.
The firm said that leisure is proving a key element in maintaining customer loyalty and attracting new visitors to both Trinity Leeds and White Rose.
The £7m upgrade of the White Rose food court, which is now called The Balcony, has already proved positive in terms of dwell time and customer spend.
Land Securities said this bodes well for the new extension, which will see the introduction of a 12-screen cinema and new restaurants to complement Prezzo, Handmade Burger, Wok & Go and Frankie & Benny’s.
Gerald Jennings, Land Securities’ portfolio director, said: “We have in two different parts of the city created destinations that complement rather than compete against each other. We have gained new customers at Trinity Leeds and maintained and built on the loyal customer base at White Rose by providing them with new facilities that have been warmly welcomed.”