Tour de France fans hoping for a glimpse of the world’s biggest cycling stars at the annual Team Presentation are being asked to pay up to £85 to attend.
The traditional presentation is being billed as the “biggest ever” by Yorkshire Tour bosses who have commissioned Martin Green, head of ceremonies for the London 2012 Olympics, to transform the event.
Sports stars including Chris Froome and Mark Cavendish will be among the cyclists from all 22 Tour teams to grace the stage as part of the show at the First Direct Arena, in Leeds, on July 3.
Tickets costing from £45 to £85 will be made available to buy from Friday at 9am.
Gary Verity, chief executive of Welcome to Yorkshire, said: “When we were handed the honour of hosting the Grand Depart here in Yorkshire, we promised the ASO [Tour organisers] that we would put on the grandest of Grand Departs.
“This spectacular event at the arena is part of doing just that – and this offers fans the chance to not only witness a first in the history of the Tour, but be part of a once-in-a-lifetime event for our county.”
The show will take place just two days before the Tour de France gets underway in Yorkshire on July 5 and 6.
It is expected to be the largest scale Team Presentation in Le Tour’s 111-year history and will see teams joined on stage by live entertainment, the identities of the acts are to be announced in the coming weeks.
Christian Prudhomme, director of the Tour de France, said: “The Team Presentation this year in Leeds will be a first for the Tour and we hope it will become a template for Team Presentations in the future.
“It shows how much passion there is for cycling in the UK and Yorkshire’s Grand Depart.”
The 2013 Team Presentation at the harbour of Porto-Vecchio in Corsica was free as was the one in London’s Trafalgar Square event the last time Le Tour visited Great Britain in 2007, although tickets were sold for the presentation in France’s Vendée region in 2011.
Welcome to Yorkshire is encouraging people to join the thousands of others who have already pre-registered for tickets by visiting www.letouryorkshire.com/teampresentation before the early window for sales closes at midnight tonight.
For general sale tickets, which will come available on Friday morning, visit www.firstdirectarena.com.