It had been written off as ‘politically incorrect’ and ‘past its sell-by date’, but the saucy postcard is making something of a comeback.
Thanks to a Leeds businessman, the naughty and unique brand of UK humour is returning to the sea front.
And Scarborough is the first to stock the cards made by Yorkshire firm Bamforth, who will now aim to blitz holidaymakers with the cheeky pictures and captions in the coming year both in the UK and abroad.
Ian Wallace, the Leeds businessman who owns the rights to the Bamforth pictures, said: “We just want people to carry on laughing.
“Bamforth’s did not have a go at anyone – they had a go at everyone and still are.”
The initial postcard print run will be for 300,000 cards for UK distribution, but orders are also pouring in from around the world.
It is the first time in years Bamforth has targeted the British seaside resorts that were once traditionally the firm’s “shop window.”
Visit: bamforthpostcards.co.uk for more information.