A Leeds digital agency has brewed up a novel fundraiser by creating its own ‘social beer’.
Engage Interactive has paired up with Revolutions brewery to create #Beer – an Indian pale ale.
Over 240 bottles and casks have been dished out to bars across Leeds, including The Wardrobe, Rare, 26 Aire Street, The Pit, MOJO and Café 164, with proceeds going to Yorkshire Air Ambulance.
Also, for every photo posted on Instagram or Twitter with a #BEER and the hashtag #EngageBeer, the agency will donate £1 to the cause.
To donate or for details, visit www.justgiving.com/engagebeer.