Transport giant First today revealed the price plan it hopes will get passengers bouncing onto its buses in Leeds.
The city's biggest bus firm is preparing to introduce a customer-friendly single fares structure early next month.
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People catching First's services currently have to get their heads round a complicated system of about a dozen different ticket prices.
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From June 6, however, the firm's Leeds passengers will only need to choose from one of three single fares.
* A 'short hop' ticket costing 1 for journeys of about four stops;
* A 'longer hop' ticket, which is 1.70 for trips of more than four stops within a Green Zone area roughly bounded by Chapeltown in the north, Halton to the east, Churwell in the south and Bramley to the west;
* A 'hop across Leeds' ticket costing 2.50 (2.20 off-peak) for most journeys through the Green Zone boundary or the city centre.
First bosses think the Simple Fares set-up will be ideal for people who are put off using public transport by tricky pricing systems.
And, to promote their 'hop' theme, they have branded dozens of buses with eye-catching images of the space hopper toy of the 1970s.
Dave Alexander, managing director for First in West and North Yorkshire, said: "We are very excited about Simple Fares.
"The beauty is that this initiative does 'just what it says on the tin' – simple and easy to understand bus fares for our customers."
First say that 86 per cent of passengers will see no difference in the cost of their single fares following the changes.
Around 10 per cent will end up paying less, with the remainder's fares rising by 10p.
Multi-use tickets such as FirstDay and FirstMonth will be unaffected, as will concessionary journeys and most child prices.
For more details, visit: www.firstgroup.com/leeds