Sky Sports today apologised for its controversial coverage of the tributes to murdered Leeds United fans Chris Loftus and Kevin Speight at the club's televised game at Yeovil Town.
Armchair supporters were left outraged when a minute's silence before the start of Monday's League One fixture was the subject of an apparent snub from the broadcaster.
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Sky stayed with studio chat between presenter George Gavin and pundits Gary Johnson and Dion Dublin during the silence, which came on the 10th anniversary of the deaths of Mr Loftus and Mr Speight in Turkey.
Indistinct shots of the Leeds players standing in line near the centre circle were visible on a screen behind the panel but its members made no reference to them.
The programme's main pictures only went back to Yeovil's Huish Park ground after the tribute had concluded.
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Now a spokesman for Sky Sports has told the Yorkshire Evening Post it did not know the silence was going to take place.
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He said: "We always try to give the utmost respect to a minute's silence, or applause, before a live match.
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"But we were not aware that there was going to be any tribute at (Yeovil].
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"Nothing had been mentioned to our production team and our reporter at pitchside was also unaware, as were match officials and club representatives.
"We can only apologise to those upset by this turn of events."
A spokesman for Yeovil confirmed the silence had been "fairly impromptu".
Mr Loftus, 35, from Burmantofts, and Mr Speight, 40, from Farsley, were stabbed in Istanbul on the eve of a Uefa Cup tie between Leeds and local side Galatasaray.
United fans highlighted Turkey's failure to bring those responsible to justice by turning their back on play for the first minute of the game at Yeovil.
The protest was shown by Sky's cameras and mentioned by the channel's match commentator.