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  • 20/05/13
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Leeds United: Are our football clubs playing fair when it comes to ticket prices?

The supporters club wants to see lower junior prices at Elland Road.

The supporters club wants to see lower junior prices at Elland Road.

Leeds United have the most expensive season ticket in the Championship, according to a survey on the price of watching football.

Leeds United have the most expensive season ticket in the Championship, according to a survey on the price of watching football.

The priciest season ticket at Elland Road is £752, the highest in the division, and tenth highest in the country.

Their cheapest season ticket is £462.00, the 13th highest in England and second highest in the league behind Hull City, who charge £485.00.

Both prices are higher than those at Manchester City, the current Premier League champions.

David Goaertner, media officer for the Leeds United Supporters Club, said: “I’m not surprised by the figures for season tickets and don’t really feel I get value for money at the club.

“I know a lot of the supporters are disappointed by the high ticket prices and the fact that they are not reinvested by spending money on new players.

“I don’t necessarily think the issue is quite as straightforward as some people think, but we’ve got one of the largest fan bases in the division yet our attendance has been dropping regularly.

“People are voting with their feet and that’s the only way they can demonstrate their feelings.”

The highest attendance at Elland Road so far this season was 24,411 against Blackburn Rovers, well below the stadium capacity of 39,460.

The last game at Elland Road to have a crowd of over 30,000 was for a League Cup game against Manchester United in September last year.

Mr Goaertner added: “You also have to start paying for your season ticket in January, which is also not very popular with a lot of the fans.

“I would also like to see junior prices lowered to encourage more kids to attend and I think letting kids go to a game for a quid would be a good way to do that.”

The BBC Sport Price of Football survey also found that Leeds have the most expensive match day programme in the UK at £4.

But in other categories, such as the cheapest match-day ticket and the cheapest day out, the club, who froze their match-day prices for the 2012/13 season, were in the top 10 in the division for best value.

Leeds also perform better for food and drink, with their prices of £2.50 for a pie and £1.70 for a cup of tea both ranked as the fifth lowest in the league.

A spokesman for the club said: “Our junior prices are competitively priced and not out of place in this division. We are one of the few clubs, if not the only club, that offers two family areas and actively encourages families with children to attend our matches.

“We do junior memberships and last season we had two games as ‘incentive games’ for younger fans in which all junior fans who attended were entered into a draw to win shirts off the players’ backs. This proved very successful with all the lucky winners.

“This season we have opened a new family area aimed at attracting non-members and new families to Elland Road.

“Our programme is the most expensive in the league but following the demise of the club magazine we wanted to incorporate the two and we feel it is one of the best in the league.”

Overall, the average cost of the cheapest adult ticket to watch English league football has risen 11.7 per cent, which is more than five times the rate of inflation.

The highest-priced ticket for a single game is £126 at Arsenal, who also charge the most for a season ticket at £1,995.

The figures also show that all nine Football League clubs in Yorkshire have their most expensive tickets below £40, while six of those clubs’ most expensive tickets are lower than £30.

Huddersfield Town were found to be the cheapest team to watch in the Championship, with a lowest-priced adult ticket of £10 and the cost of a programme, pie and a cup of tea coming to £7.80.

The survey comes in the midst of a possible takeover of the Elland Road side, with a Dubai-based company in negotiations for a £52m buy-out of the club.

 

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