Leeds United reflected today on their push to restore the off-field feelgood factor to Elland Road and pledged: “This is just the start.”
United’s recently-installed owners, GFH Capital, have thrown themselves into a whirlwind of activity over the last few months in a bid to get fans back onside following the discontent of the Ken Bates era.
Leeds today revealed that supporters had responded well to the re-engagement strategy, with the Elland Road superstore reporting its best-ever take for an opening day of the season at August 3’s big kick-off against Brighton.
Club bosses also said sales had been “very good” at their pop-up store at the Trinity Leeds shopping centre. And United are promising to maintain the drive to make fans feel part of the family at Elland Road again.
Managing director David Haigh said: “We’ve been delighted with the response we’ve had from supporters over the last few months.
“They seem to appreciate what we are trying to do here, which is to capitalise on the start of a bright new era for the club. It’s an exciting time for the football club and, as we’ve always said, whatever we achieve we will do it all together.”
Asked on Twitter for their views, fans agreed the feelgood factor had returned to Elland Road. One, Tom Carnduff, tweeted: “Yes, positive start to the season as well considering we’ve played 3 strong opponents, just need more crowds to come back.”
ARC Digital Media, meanwhile, tweeted: “Glad to hear it!” Aaron Taylor also agreed – but voiced concern that a lack of signings on transfer deadline day had “deflated things”.
Leeds’s recent charm offensive has included the launch of a FamilyZone at Elland Road and an ad campaign using the slogan ‘The past is the past... let’s be United’.