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Leeds textile mill dubs itself the ‘fabric of the nation’

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Historic Leeds textile mill Hainsworth is capitalising on its global fashion status with a new marketing campaign, dubbing itself the “fabric of a nation”.

Hainsworth, based in Spring Valley Mills in Stanningley, has been attracting increasing attention from fashion houses across the world.

Now its new marketing campaign aims to cement the company’s connections with Britain’s capital of fashion, and features a stunning photo shoot setting Hainsworth’s fabrics against some of London’s most famous landmarks.

Tom Hainsworth, MD of the family business which was founded in 1783, said : “We are proud of our heritage and craftsmanship but also aware that to remain the fabric of a nation we must continually look to innovate.”

 

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