Sports presenter George Riley is tackling a series of gruelling fundraising challenges in aid of a charity set up by the late rugby league star Steve Prescott.
Leeds-born George, a familiar voice on BBC Radio 5 Live, is aiming to run a total of 100 miles in various races taking place over the course of 2014.
Events in his packed programme include Jane Tomlinson’s Leeds Half Marathon, the Asda Foundation Leeds 10K and the Plusnet Yorkshire Marathon.
Funds raised will go to the Steve Prescott Foundation, which was established in 2007 by the former Wakefield Trinity Wildcats player whose name it bears.
Dad-of-two Steve himself raised £500,000 following his diagnosis with the rare form of cancer that led to his death at the age of just 39.
George, who was a friend of Steve, said: “He died on November 9 2013, seven years after being told he had months to live. That extra seven years saw Steve raise £500,000 for the charities represented by his foundation. It also gave his two wonderful young boys the opportunity to see the qualities that are truly important in life. He’ll be massively missed but never, ever forgotten.”
To support George, visit www.justgiving.com/georgeyboy100.
The Leeds Half Marathon, Asda Foundation Leeds 10K and Plusnet Yorkshire Marathon are held by Run For All, the group that works to continue the fundraising legacy of the late Leeds cancer heroine Jane Tomlinson.