Four pieces of art have been installed on billboards in Leeds as part of the world’s first international collaborative ‘subvertising’ campaign.
A total of 26 artists have worked on the project, which involves five UK cities and aims to “challenge the destructive role of the advertising industry on a range of social issues.”
The billboards, which can also be seen in Manchester, Birmingham, Bristol and London, were installed by a team of “guerilla artists” in one road trip.
One of the installers, Robert Graysford, 27, said: “We’ve taken over these billboards because the advertising industry takes no responsibility for the messages they force-feed us every day.
“By taking these billboards, we’re taking these spaces back.”
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