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Leeds bus firm launches upwardly mobile ticketing scheme

Graham Riley, First's operations manager at Hunslet Park, with colleagues Tracey Ashton, Alex Bain and Clare Straughton.

Graham Riley, First's operations manager at Hunslet Park, with colleagues Tracey Ashton, Alex Bain and Clare Straughton.

The biggest bus firm in Leeds has launched an initiative that is all geared up to suit passengers who like living life on the move.

First’s scheme means passengers across the city and the rest of West Yorkshire will effectively be able to use their mobile phones as tickets.

Customers can pay Leeds and West Yorkshire day, week, month and Carnet fares in advance by using the company’s new phone app.

But, instead of tickets being posted out as with normal online sales, the system works on a paperless basis.

Passengers who have made purchases with the mTicket app simply have to show the relevant details on their phone to the driver when getting on a bus.

Announcing details of the scheme, Bob Dorr, business manager for First in Leeds, said: “This is great news for customers.

“The mTicket offers people an even easier way to travel with one of our value-for-money fares and I’m confident it will help encourage more new customers onto First buses.”

First’s new Carnet tickets cost £18 for 10 adult single trips, which the firm says is “perfect” for people who only use the bus now and again.

The ticket app, called First Bus Mobile Tickets, is available for free from App Store and Google Play.

For further information, visit the www.firstgroup.com/ukbus/leeds web page.

Another local bus operator, Arriva Yorkshire, has been running its own mobile ticketing system for a number of years.

First recently announced that an extra 100,000 people each week in West Yorkshire were using its services compared to 12 months previously.

The company has also introduced timetable changes that it says offer better travel links, improved reliability and additional Sunday services.

 

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