More than half of parents in Leeds lack the first aid skills to save their child’s life, the YEP can reveal.
Shocking new figures show that 54 per cent of the city’s parents would not know what to do if their child’s life was in danger.
And nearly one fifth of parents in Leeds do not view learning first aid as important, according to new research from St John Ambulance.
Experts fear it would only take something as severe as the death of a loved one to make people learn basic first aid.
The YEP is to team up with St John Ambulance in a campaign to recruit an army of lifesavers – like Neil Lindley who saved his co-worker after he suffered a potentially fatal heart attack.
The father-of-three from Normanton administered CPR for 15 minutes after his co-worker suffered a heart attack at Elland Road.
The first aid charity has today revealed more than half of parents in Yorkshire and the Humber lack the skills necessary to save their child in the event of a life-threatening accident.
Its survey shows one in three parents from Leeds faced with an incident during the holidays that required immediate first aid for their child did NOT have the skills to handle it themselves.
Figures reveal that up to 140,000 people die each year in situations where first aid could have given them a chance of survival.
More than half of parents in Leeds said they relied on strangers to help their child when they recently needed first aid.
Simon Dunn, regional director of St John Ambulance North East, said: “It’s devastating to find that approaching half of parents wouldn’t have the first aid confidence to save their own child’s life. And it’s not just parents.
“Nationally over two-fifths of people admit that it would take something as severe as the death of a loved one to make them learn first aid.”
The first aid charity has launched an emotive new TV advert from the award-winning director behind the John Lewis commercials, which will air tonight.
It shows a panicked father with his unconscious son after the youngster fell from a tree.
Viewers will then be given the opportunity to visit the charity’s website and complete an interactive experience in a bid to save the boy.
Simon Dunn added: “Unfortunately, our volunteers can’t be everywhere so we’ve developed an online experience to help more people be the difference between a life lost and a life saved.
“We don’t want anyone to be helpless in a first aid situation especially when learning life saving skills is so simple.”
The survey was carried out by One Poll in the UK and Northern Ireland,