Dozens of organisations are pledging to turn Yorkshire yellow to mark the arrival of the Tour de France this summer.
More than 30 businesses, schools and communities across the region have promised to wear something yellow and raise money for the Yorkshire Air Ambulance (YAA) on Thursday July 3.
The Yorkshire Evening Post’s Wear it Yellow Day asks organisations to add their names to our regularly-published roll of honour, encourage individuals to wear yellow on the day and donate £1 each to YAA in the process.
The likes of Leeds Bradford International Airport, Bruntcliffe School, Primley Park Dentistry, KPMG Leeds, Revolution Viewing, Leeds St James’ Hospital, Barclays Huddersfield and Mousie Browns Hair & Beauty are among those to pledge their support so far.
This week is Local Newspaper Week, which is centred on ways that newspapers can make a difference. We have teamed up with the Yorkshire Air Ambulance in a bid to both raise money for charity and celebrate the Tour de France Grand Depart from the region on July 5 and 6.
YAA spokeswoman Abby McClymont said: “We’ve had a fantastic reaction to the Yellow Yorkshire campaign since its launch and have been quite overwhelmed by the reception from businesses and organisations across Yorkshire which has been so positive.
“There are some fantastic yellow-themed ideas coming through and we are excited to hear of the plans that people have to help support us.”
Wear it Yellow Day is the focal point of the YEP’s interactive Yellow Yorkshire campaign, in which we are urging people all over Yorkshire to go yellow for the Tour de France and send us their yellow pictures and stories to feature both in-paper and on our website.
Our multimedia campaign is encouraging readers to tell about everything from bake-offs and sunflower-filled gardens to fun fancy dress days and fundraisers – but all with a yellow theme.
Ms McClymont added: “The more the merrier and we are still encouraging as many people as possible to get involved and support Yellow Yorkshire and the YAA.
“All the monies raised from the day will go towards keeping both of our helicopters in the air and saving lives.”
To sign up to take part in Wear it Yellow Day or for further information email email@example.com.
Anyone who would like to get involved in Yellow Yorkshire can email pictures and stories to our Tour de France reporter at firstname.lastname@example.org, tweet our @leedsnews Twitter account using the hashtag #yellowyorkshire or post them on our www.facebook.com/yep.newspaper Facebook page.
WEAR IT YELLOW DAY ROLL OF HONOUR
Willerby Carr Lane Primary School
BT Openreach Regional South
Mid Yorkshire Chamber of Commerce
Blacks Solicitors LLP
BT Openreach Leeds
Redmayne Bentley Stockbrokers
Ernst & Young LLP
Pinsent Masons LLP
Hewlett Construction Ltd
Green Building Store
Harvard Engineering LTD
Leeds Bradford International Airport
Primley Park Dentistry, Alwoodley
St James Hospital
Mousie Browns, Horsforth