a campaign urging people to pucker up and support Leeds cancer tot Kendal Middleton Jessop is going from strength-to-strength.
The Kendal’s Kiss initiative is also gathering backing for a petition calling for better treatment for children with neuroblastoma, the aggressive cancer which Kendal suffers from.
Hundreds of people have posted selfie photos of themselves blowing a kiss on the campaign Facebook page, which has seen its ‘likes’ soar to nearly 1,700 and has been viewed by many more.
Joanne Scott, who set up the page, said: “We have reached 16,716 people on Facebook and 2,835 people have engaged with the page. We are not just fundraising, we are campaigning for a brighter future for neuroblastoma kids.”
Kendal, from Swarcliffe, Leeds, is being treated for neuroblastoma which has returned after a first phase of treatment.
She was diagnosed with the aggressive cancer, which carries a 40 per cent chance of survival, in 2012.
Since then she has undergone surgery, chemotherapy and other treatment and is currently under the care of doctors at Leeds General Infirmary.
Eventually she may need more care abroad, possibly in Germany or the US, if no more help is available in the UK.
Joanne said the Kendal’s Kiss drive aimed to encourage people to donate but also sign the online petition via Change.org, which is calling for improved treatment in this country for youngsters whose neuroblastoma returns.
At the moment, options here are limited and families may have to go abroad to have treatments not available in the UK.
The petition, which currently has over 12,000 signatures, says: “It is not right – it is not fair and it is not what our NHS was meant to be all about.”
Joanne added: “Could the Government not support these families in some way?
“Why are we having to pay so much privately for treatment in EU countries?”
* Visit the campaign at Kendal’s Kiss on Facebook, post a selfie and sign the petition at www.change.org/en-GB/petitions/uk-government-and-the-nhs-provide-more-adequate-treatment-options-for-children-with-neuroblastoma-and-relapsed-neuroblastoma-in-the-uk. Follow on Twitter @joziannascott.