International stars and excited spectators will be given a bright yellow Yorkshire welcome to the county this summer.
Passengers jetting into Leeds Bradford Airport (LBA) on their way to watching the Tour de France Grand Depart on July 5 and 6, will see specially-arranged yellow floral displays inspired by the iconic race beckon them into God’s Own County.
Airport staff will also be dressing up for the YEP’s Wear it Yellow Day on July 3, where individuals are encouraged to don yellow and donate £1 each to the Yorkshire Air Ambulance.
The colourful push comes as we urge people to get involved in our vibrant #yellowyorkshire campaign, which asks readers to send in their yellow pictures and stories to embrace Le Tour’s landmark visit.
Tony Hallwood, LBA’s marketing director, said: “The Leeds Bradford team is getting into the Tour de France spirit and preparing to turn the airport yellow to celebrate this fantastic event coming to Yorkshire.”
Extra flights are expected to be scheduled from France, while carriers including KLM and Jet2.com are increasing services to Leeds in time for Le Tour.
LBA’s new floral displays are being designed with help from RHS Garden Harlow Carr. The RHS, Sygenta and Welcome to Yorkshire recently gave 240 schools on the stage route yellow flower seeds.
To get involved in #yellowyorkshire tweet @leedsnews, post on www.facebook.com/yep.newspaper or visit www.yorkshireeveningpost.co.uk/news/tdf.