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Fitting into old jeans 'better than sex'
More than a quarter of British women believe fitting into an old pair of jeans again would feel better than sex, according to research published today.
More than a third (35%) of those surveyed admitted owning a pair of "trophy" jeans they used to fit into and kept in the hope they would slim down enough to wear.
Asked how managing to put them back on would feel, 29.1% said it would be better than sex, 28.9% thought it would beat a promotion, 20.6% believed it would top a best friend's wedding, 20.3% said it would feel better than a lottery win and 11.1% thought it would beat a marriage proposal.
The poll by cereal brand Special K also revealed that 30% of women fantasised more about slimming back into their "trophy" jeans than about Hollywood heartthrobs such as George Clooney or Brad Pitt.
The survey showed that on average women own five pairs of jeans, with 10% of women claiming their jeans have outlasted their longest relationship.
Laura Bryant, from Special K, said: "Women hold a deep attachment to that one pair of jeans which they know they look and feel great in.
"They use them as a benchmark and a great motivational tool when slimming and it doesn't matter how old the pair is.
"This research shows the sense of euphoria and the endorphin rush women get when they achieve their goal of fitting back into that one special pair of jeans is even better or on a par with some of the other great pleasures in life."
* Opinions Matter surveyed 2,200 women online last month.
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Friday 10 February 2012
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