A supermarket butcher has proved he’s a cut above by starring in a new advert with TV duo Ant and Dec.
Knottingley Morrisons’ in-store butcher Antony Ward appears alongside the Saturday Night Takeaway hosts in the chain’s latest series of adverts
The series, which looks at some of the experts that work in stores, sees Antony demonstrate his butchery expertise to the pair before introducing them to some traditional British breeds of cattle.
Antony has worked for the supermarket giants for more than 10 years and has been a butcher since he was 17-years-old.
He said: “I’m thrilled that we’re getting to share this with the nation and I hope it will inspire shoppers to approach the counter and try different cuts of meat.
“It’s my job, along with other Morrisons’ butchers, to introduce customers to new cuts and different flavours. We’re also here to help prepare the meat just the way our customers like it. My personal favourite is our traditional British breeds beef range. I just don’t think anything can beat a home cooked roast beef with Yorkshire puddings.”
The adverts aim to showcase the work of skilled staff including butchers, bakers, cheesemongers and fishmongers.
Belinda Youngs, corporate brand marketing director of Morrisons, said: “It really is time for our in-store specialists to shine on national TV. The new ads really celebrate the thousands of talented people in our stores, like Antony.”