Great-grandmother Pam Clarkson has gained national recognition as she prepares to cook a free festive meal for 130 vulnerable people – for the 14th Christmas in a row.
Pam steps into the kitchen at Blackburn Hall in Rothwell, Leeds, every Christmas Day to dish up a five-course meal to the elderly, widowed and disabled.
Thanks to her efforts, the 74-year-old from Wakefield has been chosen as the face of a new Sainsbury’s campaign. Pam, whose charity work spans more than 50 years, is one of the four faces of the Sainsbury’s “Make Your Roast Go Further” campaign, which launches on January 1 and advises customers how to make their Sunday roast go further.
Grandson Craig Cockerham said: “She truly is one of a kind and such an amazing woman and deserves recognition for her achievements.”
Pam has been chosen with three other “food lovers” for the Sainsbury’s campaign. They are Jack Monroe from Essex, Rejina Sabur-Cross from London and Nick Coffer from Watford. They will all now star in TV advertising and will be sharing recipes and tips about how to use up left-over food from Sunday roasts.
The marketing director at Sainsbury’s, Sarah Warby, said: “In the current economic environment we’re all less interested in the ideas of celebrity chefs. We’re looking more for help and inspiration from people you can really relate to.”