A Yorkshire-based charity is raising awareness of heart disease among women through a new campaign.
Heart Research UK, a national charity with its head office in Leeds, has teamed up with clothing company Damart for the #LovingHearts campaign, which will focus on the misconceptions associated with women and heart disease, as well as offering advice on how to reduce risk factors.
Women are more than twice as likely to die from heart disease than breast cancer, so it is hoped the drive will not only help women live healthier lifestyles, but will also spread awareness about the condition.
As part of the campaign Damart is donating £4 to Heart Research UK for each of its 3-in-1 jackets sold online between September and December, a garment modelled by the charity’s ambassador, TV cook Sally Bee from ITV’s Lorraine show.
She survived three heart attacks when she was 36 and has been a campaigner for Heart Research UK.
Sally said: “This is a really interesting campaign, designed to get women over 40 to think more about their heart health. I encourage women to take part in our survey because the more information we have about the perception women have of their lifestyle and heart health the better we will become in addressing it.”
Ben Phillips, senior marketing manager at West Yorkshire-based Damart, said: “We’re thrilled to be teaming up with Heart Research UK, a charity who we have supported for a number of years. It’s a cause that really resonates with our largely female customer base, so we’re really optimistic that this partnership will strike a chord with Damart shoppers.”
The survey aims to find out what women understand about the risks factors for heart disease.
It’s estimated that up to 80 per cent of heart disease cases are preventable, so by tackling theses issues, a significant number could be prevented.
Heart Research UK’s Lifestyle Manager, Barbara Dinsdale, said: “In raising awareness we also want to find out what the perception is about heart health among women.
“We hope that women of all ages will take part in our survey so we can gain valuable insights and target the right messages where they will have the biggest impact.”