Children to issue ‘slow down’ plea

This years Road Safety Week campaign focuses on the dangers of driving too fast.
This years Road Safety Week campaign focuses on the dangers of driving too fast.
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Primary school pupils across West Yorkshire are being invited to design banners for a competition associated with this year’s Road Safety Week campaign.

For the ninth year running, promotional products, badges and school uniform specialist Recognition Express West Yorkshire is joining forces with national road safety charity, Brake, to hold the popular competition.

Children aged four to 11 years old are being asked to design a banner conveying a road safety message of their choice drawn from this year’s Road Safety Week theme: ‘Speed Down Save Lives’.

Winners will be presented with a large-scale printed banner featuring their design for display outside their school.

In addition, there is a high-visibility drawstring bag for every pupil and the child behind the winning design will be given a special award.

Steve Sykes, director of Recognition Express, said: “Anything we can do to remind drivers to take more care – especially around schools – is a good thing. We really enjoy looking at the entries and I am sure the ‘speed down’ theme will inspire even more excellent entries this year. We look forward to seeing the designs.”

Road Safety Week, which runs from November 20 to 26, is the UK’s biggest road safety event involving thousands of schools, organisations and communities.

This year’s campaign focuses on the dangers of driving too fast. Breaking the speed limit or travelling too fast for conditions was recorded by police at crash scenes as a contributory factor of 23 per cent of fatal crashes in 2015, showing that drivers with one speeding violation annually are twice as likely to crash as those with none.

The closing date for entries for the competition is Friday October 13.

Competition details are available at https://reschools.co.uk/wyorkshire/roadsafetyweek/ or by emailing: sales@re-wy.co.uk.

Ian Beaumont of KPMG

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