Sky Betting & Gaming chief executive Richard Flint spoke to Digital City about the company’s new charitable partnership.
“Since Sky Betting & Gaming became an independent company two years ago, we’ve been able to support our employees more closely in pursuing their passions in the community.
“Community work is nothing new, however our latest charitable partnership with Give A Duck, which provides play therapy, education and support to children facing cancer treatment, is not only an opportunity to raise funds, but a chance to do what we do best to help the charity spread its wings.
“The charity is small and will benefit greatly from the finance, marketing, digital, technical and management skills that our employees can offer, for free.
“Last year we partnered with the Teenage Cancer Trust to raise around £50,000.
“This year we have a unique opportunity, which is to use the skills of employees within the company to make a difference to the charity.
“Accountants, product owners, marketers and software engineers to name just a few will use volunteering hours available to them during working hours to tackle new challenges.
“They’ll also help teach the founders skills as part of the partnership.
“The founders are eager to build their own webstore, as well as a fun and educational app for kids to use whilst undergoing treatment.
“A suite of educational videos and marketing material is also on the cards to increase awareness of the charity. We’re proud to be a Leeds-based digital company working to create a lasting legacy for a charity committed to making a real difference.”
The Yorkshire Evening Post recently launched its Digital City platform in partnership with Sky Betting & Gaming.
The platform is designed to highlight the giant strides being made by a sector that boasts around 3,000 organisations in Leeds.