Chance to be ‘face of cycling’

Cyclists have chance to be the face of a new campaign
Cyclists have chance to be the face of a new campaign
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Cyclists in West Yorkshire have just one day left to be in with a chance of becoming the face of a new marketing campaign.

The CityConnect programme, which aims to increase cycling and walking levels by improving infrastructure, is looking for six regular cyclists to star in upcoming advertising.

Participants’ photographs will appear in digital, print and video adverts to encourage more people in the region to use their bikes for everyday journeys.

Ginny Leonard, CityConnect’s programme communications and engagement manager, said: “The first phase of CityConnect, with the fantastic Leeds to Bradford cycle superhighway, is now nearing completion. I am really excited for the launch of the next phase, which will see further infrastructure improvements across West Yorkshire.

“With these developments, CityConnect is providing great opportunities for more people to discover the benefits of the bike for leisure journeys and commuting.”

People have until tomorrow to apply to take part in the campaign.

Entrants must be regular cyclists and fit one of the following demographic profiles: males and females aged 25 to 50 years old, mothers with a young child or children, male students, ‘sporty’ males aged under 35 years old, females in their twenties or thirties, and females aged 50 years old or over.

They must provide a photograph of themselves and their bike and a story or memory around their bike or what they love about cycling. If possible, they should also supply a photograph of themselves on their bike as a child. To apply, send story and photographs to corin@divacreative.com by April 3.

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