Yorks firm chosen to help out company

AWARD-winning Acceleris Marketing Communications has been appointed to deliver a national, regional and trade media relations programme for a top ten national insurance broker.

Bluefin Insurance Services, which is owned by AXA and has 1,700 staff across 50 offices, has asked the Harrogate agency to develop its media campaign.

The appointment comes just a few weeks after the agency was named as the region's Most Outstanding PR Consultancy in the Chartered Institute of Public Relations PRide Awards 2010.

Peter Elliott, head of marketing at Bluefin, said: "Acceleris has a detailed understanding of our sector and the issues that impact on our current and potential clients. It also has an impressive record of delivering highly effective media relations campaigns at local, regional and national levels and across online and off-line mediums and in sector-specific trade press."

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