Women’s big breakfast gives leadership Insight

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BUSINESSwomen in Yorkshire will attend Leeds’s first Insight With Passion Women’s Leadership Breakfast on Monday.

The event aims to bring together established and emerging women in business from the region and provide a platform to discuss the issues affecting them.

The event will take place at Malmaison.

The Women’s Leadership Breakfast will include a raffle to raise money for the Sue Ryder Wheatfields Hospice and mark the launch of Insight With Passion’s Customer At The Heart manifesto, a new initiative to encourage and reward small and medium-sized UK enterprises in the retail and service sectors for their treatment of customers.

All attendees are being asked to wear something white as a symbol of unity and leadership.

Kate Hardcastle, co-founder of business transformation organisation Insight With Passion, said: “We are delighted to bring together emerging women leaders with other women who have found success in their careers.

“The IWP Women’s Leadership Breakfast also helps established business women to connect, meet and mentor the up-and-coming female entrepreneurs within the Yorkshire region as well as offering a forum to discuss any pertinent issues that are affecting the industries in which we work.”

On the Customer At The Heart manifesto, she added: “Customers are not loyal by nature and research shows that emotion influences purchase decisions six times more than rationale. It’s therefore imperative that in this current economic climate companies ought to be striving to connect with their customers on an emotional level, which is something that can be achieved by delivering excellent customer service.”

yep.businessdesk@ypn.co.uk

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