BABY products retailer Mothercare yesterday revealed that UK sales have slipped back into the red as it lost out to rivals’ cut-price deals.
The group saw UK like-for-like sales edge 0.9 per cent lower in its first quarter to July 13.
The chain blamed an “increasingly promotional” market that impacted on demand for their toys, home and travel products.
Its performance marks a slight relapse after the group showed signs of halting sales declines in the previous quarter, when like-for-like trading was held flat on a year earlier.
But Mothercare said a 14.6 per cent surge in online Direct in Home sales limited the UK trading woes, while its international business continued to storm ahead with 11.3 per cent growth, when currency effects are stripped out.
Mothercare said all four regions in its international arm delivered gains in like-for-like sales.
It opened a net 47 stores during the first quarter.