Trinity Leeds and White Rose shopping centres are to beef up their leisure offer in a bid to attract more customers and prevent them from switching to online shopping.
The move comes at a time when consumers expect a day out at a centre to include eating, drinking and watching a movie rather than simply shopping.
Trinity Leeds’ new openings include the Cabana Brasilian barbecue restaurant, which will be opening its first site outside London; Pintura, a high end tapas restaurant and bar and Indian street food specialist Rola Wala.
It will also open a new branch of Italian chain Caffe Nero.
In south Leeds the £7m food court refurbishment at White Rose Shopping Centre is complete and restaurants Prezzo, Handmade Burger and Wok & Go have come on board.
Land Securities’ portfolio director Gerald Jennings, said: “Our aim at Trinity Leeds and White Rose is to have the right balance between retail and leisure, creating places that offer far more than just shopping and involve experiences, entertainment and the building of great expectations – all of which will bring people back time and time again.”
He estimated that with 30 places to eat and drink, Trinity Leeds will be 25 per cent leisure, way above the normal 15 to 20 per cent ratio.
“It’s extremely high for any shopping centre. Leisure is about the experience. It’s a recipe for success. Trinity Leeds clearly dominates retail in Leeds,” he said.
In addition to the new food and drink operators, Trinity Leeds has signed up DKNY, Aroma, Doc Barnet, Grainger Games and Hind beauty salon.
DKNY, Aroma and Doc Barnet will be new to Leeds and will bring the number of new brands trading in Leeds for the first time to over 70.
“It’s quite phenomenal,” said Mr Jennings.
“Brands that have traded successfully in London are only looking at major centres outside the capital and that definitely includes Leeds.
“Leeds has never been able to provide the right space for brands outside London, but Trinity Leeds now ticks that box.”