Quorn plans European expansion as demand for meat-free protein soars

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QUORN Foods, the maker of the fast growing Quorn meat substitute, is to expand into Germany, Denmark and Finland this month as part of plans to significantly increase its presence on the continent.

The firm, which is based in Stokesley in North Yorkshire, said Germany represents a significant growth opportunity as the country’s £78m meat-free market is growing at 30 per cent a year.

Kevin Brennan, CEO of Quorn said Germans tend to be in favour of ethical and sustainable food production and a large number are open to reducing meat in their diets and exploring protein alternatives.

“Despite the challenging economic environment in the euro zone countries, we believe the unique nature of Quorn enables us to continue to invest in new markets,” he said.

“We’re confident that Quorn can become a market leading brand.”

Quorn is also planning to launch in Denmark and Finland later this month and the company is exploring other countries such as Spain and France.

“We’re seeing growth all over the world, as people re-think their meat-eating habits and becoming more aware of the ethical, health and environmental benefits Quorn offers,” said Mr Brennan.

“For the first time, more carnivores than vegetarians are eating our products.”

Tom Dougherty.

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