Myleene Klass was in Leeds yesterday to urge businesses to embrace exporting to capitalise on the reputation of British brands.
Speaking ahead of the Santander SME Breakthrough Summit yesterday in the city, Myleene said businesses “cannot underestimate” the power of the British brand. As well as her career as a musician, model and reality TV star, Myleene is the founder of children’s clothing brand BabyK. Since launching the line in partnership with Mothercare seven years ago, it has expanded to more than 32 countries. She said: “The power of export and the power of getting the British name out there is so important.”