Morrisons rolls out loyalty card across the UK

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SUPERMARKET chain Morrisons has rolled out its new loyalty card across the UK, as part of a strategy to take on its discount rivals.

Match & More, the new price match and points card, is now available in every Morrisons supermarket.

A Morrisons spokesman said: “The card has proven to be a huge hit with shoppers with over one million customers registering since the launch at the start of October.”

Graham Pearce of KPMG

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