Mattress firm's PR initiative

LEEDS company Brand8 PR has been hired by foam mattress firm Komfi to undertake its consumer public relations.

The Birstall-based company, which produces luxury memory foam mattresses and innovative bed bases, has called in Brand8 PR to increase awareness of its products amongst consumers.

The PR firm will initially carry out product placement and profile raising activity in consumer home interest media, before rolling out a series of creative, research-led consumer campaigns and experiential activity in the spring.

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