Budget gym chain Pure Gym is to extend its reach into the South with the purchase of LA Fitness, cementing its position as the UK’s largest gym operator.
Leeds-based Pure Gym, which is buying its rival for between £60m and £80m, intends to convert the 43 LA Fitness clubs into Pure Gym clubs, dependent on regulatory approval.
Pure Gym founder and chairman Peter Roberts said: “This deal will allow Southerners to get much better value for money. We always said we should be 50 per cent of the cost of mid market rivals. Southerners can expect their bills to be cut in half.”
Mr Roberts said that existing LA Fitness members will get the benefit of the most up to date kit.
“We will invest on average £1.2m in each gym and we’ll convert all of them,” said Mr Roberts.
The deal will increase the number of Pure Gym sites from 98 to more than 130 - after accounting for the possibility that a handful may have to be sold following scrutiny by competition authorities.
Pure Gym, which launched in 2009, offers affordable, non-contract 24-hour access to fitness clubs.
In contrast mid-range LA Fitness, which dates back to the early 1990s, represents an older model with long contracts.
Pure Gym is planning further expansion by adding around 30 new sites this year.
Six of these will be in Yorkshire and sites have already been identified in Leeds, Bradford, Harrogate and Wakefield. the group currently has nine gyms in Yorkshire.