A NEW campaign has been launched to boost investment in skills in the region.
The new 5-3-1 initiative has been developed by the Leeds City Region Local Enterprise Partnership (LEP).
It aims to attract 1,000 businesses to join by the end of the year.
Private sector members of the LEP and the LEP Board have signed up to the campaign which aims to encourage businesses to invest in skills, boost links with education providers, offer work placements to the unemployed, provide apprenticeships and mentor budding entrepreneurs.
The Leeds City Region combines 11 local authorities.
Neil McLean, chair of the LEP, said: “I am delighted to launch our first business-to-business campaign to actively encourage improvements in skills and employment. The figures speak for themselves: we need to invest more in people, increase our productivity and help our businesses grow.
“I would like to invite the city region businesses to join this campaign. There are five things you can choose from and it only takes a small commitment to make a big change. For instance, if we increase our employment productivity by one percentage point that will result in growing our economy by £1bn every year. The potential is immense and the time has come to forge ahead.”
LEP Board member Stephen Kennedy, who is leading the campaign, said: “The LEP Board has hit the ground running with the development of this innovative business-to-business campaign. The Board is determined to promote the campaign far and wide and get as many businesses as possible to take action and actively support the campaign.
“It is a straightforward action campaign and companies can commit to one or more actions that suit their needs. If we want our businesses to succeed and our economy to flourish, signing up to this campaign is an absolute must.”
Any business which is interested can find out more at www.leedscityregion.gov.uk/fivethreeone.htm.