FORMER finalist of TV's The Apprentice, Helene Speight, has said "you're hired" to a Yorkshire PR firm.
The businesswoman, who got into the last four of the 2008 series in which Sir Alan Sugar tries to find ace entrepreneurs, has called on the services of Different PR to raise her profile.
The company, which has offices in Harrogate and Wakefield, will work alongside the former GE high-flier who is now involved in new business opportunities.
She is also developing her new role as an Ambassador for the Prince's Trust.
She said: "Moving back to Yorkshire I made a conscious decision to look for a local PR company to represent me.
"Different PR fitted the bill perfectly."