Heavyweight business figures passing
on tips about how to get to the top

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THE pitfalls posed by garden compost and Twitter were among the topics tackled by a panel of heavyweight business figures from Yorkshire yesterday.

The Billion Pound Panel event, which was part of the Yorkshire Mafia’s Buy Yorkshire conference, enabled fledgling entrepreneurs to pick up tips on how to get to the top.

The event, which was chaired by broadcaster and writer Janet Street-Porter, saw James Lambert, Lawrence Tomlinson, Adam Beaumont and 
Jonathan Straight, take to the stage at the Royal Armouries in Leeds to face questions covering a wide variety of business-related subjects.

James Lambert, chairman of R&R Ice Cream, Europe’s largest own label ice cream manufacturer, questioned the importance many organisations place upon social media.

He said: “Social media is about the present and what business is all about is the future. I think we can be quite strung up on the short term.”

Lawrence Tomlinson, chairman of the LNT Group which includes Ideal Care Homes, said that the main reason his companies use social media is to increase their popularity on Google.

Adam Beaumont, chief executive of aql, a Leeds-based telecommunications company, said: “Brand protection on Twitter is a very big issue.”

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