a HOME shopping TV channel based in Harrogate is dancing with joy after winning the UK retail distribution rights to weight loss craze Zumba.
High Street TV can now sell the four-DVD package with toning sticks related to the Latin American dance-fitness workout sensation.
The move has been supported by Yorkshire Bank’s West Yorkshire Financial Solutions Centre (FSC).
High Street TV (Group) Ltd chief executive Jim Coleman said: “Zumba is phenomenally popular. UK retailers are inundated with requests from shoppers seeking out a copy.
“Securing rights demonstrates that a growing number of high-volume manufacturers recognise the power of TV and online shopping.
“We are already selling several thousand Zumba DVD packages a week and estimate that it will add £5m to our company sales during the initial phase of this craze.”
High Street TV broadcasts 24 hours a day and also appears on other networks including ITV, Channel 4, Channel 5, Sky Sports and the Discovery Channel.
The TV company, founded in 2008 by directors Andrew Malcher and Jim Coleman, broadcasts on Sky Channel 648. It has also signed up BHS to trial an As Seen On High Street TV concession in its 180 outlets nationwide.
Yorkshire Bank FSC business partner Phillip Shearstone said: “High Street TV offers an innovative and exciting new way forward for UK retailing which needs a boost and Yorkshire Bank is pleased to support these latest expansions.”