A PROGRAMME of events is set to promote Leeds’s pool of creative talent.
It is hoped the move will boost business in the region and provide job opportunities for graduates.
Marketing Leeds has teamed up with Leeds College of Art, Leeds Metropolitan University and the University of Leeds to put together the initiative.
Leeds Loves Creativity will see exhibitions and festivals being held across the city, such as Ready Or Not, Here We Come at the Leeds College of Art from Saturday and a School of Design exhibition at the University of Leeds which runs until tomorrow.
Chief executive of Marketing Leeds, Deborah Green, said the project would boost the city. She told the YEP: “As the fastest growing industry in the UK, the creative sector is fundamental to the future competitiveness of Leeds and so it is important for us to promote how the sector is growing rapidly in our city and to shine the spotlight on the talent here. Leeds Loves Creativity is part of a wider strategy to showcase Leeds’s creative industries regionally, nationally and internationally.
“By showcasing students’ work in this unique way, we are also creating a platform for potential regional employers from the creative sector to meet with our graduates and are helping to retain the best talent in this city.
“Marketing Leeds will work throughout the year to look at ways in which we can further support both educational institutions to develop relationships with employers and creative industries to widen their promotion and look forward to many years of Leeds Loves Creativity.”
Marketing Leeds recently sent a delegation to Barcelona to promote Leeds’s creative talent.