Conference hears of creative sector’s potential

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THE Government is on the brink of signing a deal with local enterprise partnerships which could lead to extra support for fast growing sectors such as creative and digital, a conference was told yesterday.

Roger Marsh, the chairman of the Leeds City Region Enterprise Partnership, praised the region’s creative entrepreneurs at the Visual Media Conference, which attracted dozens of leading business figures.

The conference, which was organised by the British Printing Industries Federation (BPIF), included a presentation from David Sanderson, the head of Sky AdSmart local. Sky Adsmart is a new approach to TV advertising, broadcasting different adverts to different households that are watching the same programme, depending on factors such as age and location.

Another speaker, Henk Vermeulen, the general director of GOC, a creative “knowledge centre” based in the Netherlands, told the audience that, by 2020, companies would have to use, new, interactive marketing strategies to reach out to customers.

Mr Marsh told the conference, which was held at the Rose Bowl in Leeds, yesterday: “This sector is a critical one for our future economic prosperity.

“It is also a sector in which the Leeds City Region has real strength and competitive advantage on a global scale. The growth opportunities in the creative and digital industries are immense.

“These world-leading strengths are replicated in Leeds City Region - 64,000 people are employed in the sector here, across a diverse range of industries. We’ve built on our rich heritage of printing, manufacturing and creativity to become pioneers of new technologies and processes that are changing the

world.

Mr Marsh added: “We are about to agree a deal with Government that will provide the powers and funding to do even more to support businesses in our key sectors.

“This is likely to include targeted business support, innovation support, help with energy efficiency, more business finance schemes, and improvements to our transport and housing infrastructure that will unlock growth that is currently untapped.”

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