Company sets out to cash in on the apps revolution

A LEEDS company is offering businesses the chance to get even closer to potential customers.

The firm is offering to build and design mobile applications – better known as apps – for 99 each.

Mobile marketing experts england believe the app market has huge potential.

Apps are downloaded to smartphones and can offer a range of information to users such as directions and recommendations.

More than seven billion apps were downloaded in 2010 alone.

england's head of mobile, Mark Hall, said: "With such a big take-up of smartphones, apps have become a part of everyday life, and can offer businesses excellent ROI (return on investment).

"We have been leading the way in award-winning mobile marketing since the early days of text messaging and bluetooth technology. england have worked with police forces, football clubs and airports, among others, to provide on-the-spot information to the public through gogo."

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