City firm to encourage home improvement sales

DIY retailer Wickes has appointed Leeds-based Hitachi Capital Consumer Finance to provide finance to customers across its 196 store network.

The three-year partnership will see Hitachi Capital providing shoppers with a range of finance options, such as buy now pay later, to encourage the purchase of more expensive items such as bathrooms and kitchens.

Gerald Grimes, managing director of Hitachi Capital Consumer Finance, said: "The team are excited to add another premier retail brand to our national client portfolio. We look forward to using our 28 years of market knowledge and strong financial position to offer bespoke financial services, marketing solutions and retail support to Wickes.

"As we start off 2011, we will be working closely with the Wickes team to drive sales in the home improvement sector."

David Saunderson, finance director at Wickes, said: "The partnership will help to deliver a range of purchasing options."