IS it a bird? Is it a plane? No, it's The Chilli Jam Man!
Pudsey-based entrepreneur Simon Barrett's red hot company has enjoyed a boost in sales after changing its labels to include extra information.
After working with deliciouslyorkshire, The Chilli Jam Man now has specific nutritional breakdowns on jars which gives customers extra confidence in his products.
Simon's business offers a range of chilli jams which have proved a spicy option with customers.
He said: "Working with deliciouslyorkshire has without doubt hugely contributed to the ongoing success of The Chilli Jam Man brand. Showcasing under the deliciouslyorkshire banner gives me instant kudos. I'm not just selling on an obscure market stall; I'm a recognised brand thanks to this collaboration. The relationship also gives me the ability to be able to expand at a much faster rate."