THE Jane Tomlinson Appeal and Run For All are set to move off the road and into technology to work with Leeds-based search marketing agency Epiphany Solutions.
The aim is to create a search strategy that will boost their internet presence.
The charity, formed by the late Jane Tomlinson, has raised more than £3 million for charities locally and nationally.
Funds raised from the 10K series continue to benefit charities such as Martin House Hospice and Yorkshire Cancer Research
Epiphany has already embarked upon the research phase of the campaign, with the goal being to dominate internet search results relating to running events.
Epiphany will also be building a social media strategy that aims to engage with key influencers on Twitter, Facebook, YouTube and blogs in order to give the charity more prominence amongst the running community and build a loyal support base.
Rob Shaw, managing director of Epiphany, said: “We are absolutely delighted to be working with Run For All and The Jane Tomlinson Appeal to generate a winning search campaign, not only because they’re a great charity doing astounding things, but because their ethos fits with our brand.
“And also because there are lots of sporting enthusiasts here at Epiphany.
“After the initial review, our talented team will implement their strategies to ensure success in both rankings and traffic.”
As well as three 10k runs in Hull, Leeds and York, the Jane Tomlinson Appeal has recently announced two brand new events: the Yorkshire Swimming Festival and the Yorkshire Dales Walking Festival.
Mike Tomlinson said: “We selected Epiphany based on their reputation in the industry and we liked the fact that their head office is locally based.
“I’m looking forward to seeing our charity and its site raise greater awareness in the hope that we can increase both participation and knowledge.”