BANKERS should emulate more respected professionals such as doctors, lawyers and accountants if they want to win back public trust, the former director-general of the CBI is expected to say today.
Sir Richard Lambert will call for an independent organisation to oversee the banking industry and said that banks will have to report publicly each year on how they are performing against new rules on behaviour and competence.
The body will also assess and validate training programmes for bankers, but will fall short of calls for bankers to swear an oath similar to the Hippocratic oath sworn by doctors.
Yorkshire banks welcomed the plans.
David Nicholson, director of Halifax Community Bank, said: “The reputational impact of the financial crisis upon the banking industry’s stature has been immense.
“Rebuilding a sound reputation founded on the highest standards of responsible behaviour is key to the industry’s long term success.
Yorkshire Bank’s media relations director Barry Gardner said: “Building customer trust and confidence is an enduring focus of our business and we fully recognise that it’s by listening to our customers that we can continue to build a better bank.
“Quite simply, this means ensuring we put the customer at the heart of everything we do.”