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Portal offers easy access to vital info
A NEW initiative from a Leeds-based online professionals’ profiles service allows business contacts to get information on a member quickly.
Profiled.com has been extended into a full portal service that brings together information from across the internet into one place.
The service was founded in 2008 by chief executive Steve Wainwright, pictured.
The portal service offers free tools such as a professional profile, testimonials, media monitoring, business blogging, a personal briefing sheet and a 60 second interview which shows a user’s personality.
Laura Eardley, partner - external relations at Profiled.com, told the YEP: “It helps bring together business contacts into one place.
“There is nothing out there like it at the moment.
“It’s like a huge electronic business card.
“It brings everything people want to know about you into one place.”
Ms Eardley said that users of Profiled.com can choose what people viewing the site can see and does not risk potential employers finding embarrassing information or photographs as can be the case if they check on an individual on social networking sites such as facebook.
She said: “You can portray yourself exactly how you want to be portrayed.”
She said that the Profiled.com website, which is run by a team of five, has built up “thousands” of users across the world and said that there are hopes it will continue to grow and attract more interest.
Ms Eardley said: “We are trying to do a Silicon Valley start-up from Yorkshire.”
Founder and chief executive Steve Wainwright said: “Your online footprint is now key to business success. The first thing people will do before meeting you or after a networking event will be to Google you, so it’s vital that your information can be found easily.
“Profiled mends a business person’s fractured internet presence and is a much better solution than having your contact wading through pages of internet search results trying to find your information, which is frustrating at best.”
Personal branding is becoming more important amongst the UK’s business community.
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