The biggest bus firm in Leeds today announced a round of New Year fare rises.
First is putting up the price of some of its tickets in the city and the rest of West Yorkshire from Sunday, January 4.
One of the operator’s adult single fares will be rising from £1.20 to £1.30 – an inflation-busting hike of about eight per cent.
Other tickets earmarked for price increases include First Day Leeds (£3.90 to £4), First Week Leeds (£14 to £14.50) and First Month Leeds (£52 to £54).
A number of its fares – including the £1 ‘short hop’ in Leeds – will remain unchanged.
Across West Yorkshire as a whole, the shake-up represents an average increase of 2.8 per cent.
Department for Transport research has found that the average annual rise in bus fares in England is 3.1 per cent.
Previous price cuts also mean a number of First’s revised fares will still be cheaper than they were a year ago.
Paul Turner, head of commercial for the firm in West Yorkshire, said: “We need to review our fares from time-to-time to meet the ongoing challenge of rising costs to our business and ensure we can continue to invest in improving service for our customers in future.
“These changes help support the extensive seven-day network of services offered across West Yorkshire, many of which are largely dependent upon fares from customers to cover their operating costs.
“I appreciate nobody likes it when prices go up but we have worked hard to keep any increases to a minimum.”
Mr Turner added: “Our aim in 2015 is to continue to give value-for-money to our customers and to build upon the customer growth we have delivered over the last two years.”
First’s fleet of 900 buses clocks up than 100 million passenger journeys per year in West Yorkshire.