Boxing: Adams calls for more TV coverage of women’s sport

Olympic boxer and Us Girls President Nicola Adams, takes part in a game of quick cricket during a visit to the House of Commons. PIC: PA
Olympic boxer and Us Girls President Nicola Adams, takes part in a game of quick cricket during a visit to the House of Commons. PIC: PA
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BOXING champion Nicola Adams pulled no punches as she called for more to be done to improve coverage of women’s sports on television.

The Olympic gold medallist from Leeds, who is president of charity ‘Us Girls’, spoke out during a visit to Parliament to mark the two year anniversary of the charity’s campaign to encourage more girls to take part in sport.

Adams said the Olympics had boosted female participation in the sport because matches were broadcast regularly.

Asked if BBC presenter John Inverdale should be sacked over his comments about Wimbledon winner Marion Bartoli, she replied: “I can’t really say.

“I’m sure they’ll be looking in to that and it will be up to their board to make decisions.”

Adams said attitudes were changing towards women in sport and insisted “things are getting better all the time”. She added: “But I think a bit more needs to be done.”

She said: “A lot of girls don’t get to see a lot of women’s sport on TV and I think the games really showed how many girls take part in sport... and do really well and succeed and win golds.”

She went on: “We definitely need to see a lot more women’s sport on TV.

“Just people being able to see women’s boxing at the games has increased participation massively. If it was on TV on a day-to-day basis, just think of how many more people would have involvement in sport.”

Us Girls has got 34,000 young women from disadvantaged areas in England involved in sport since it was set up.

Adams led home a trio of Great Britain gold medallists at the Women’s European Boxing Championships in Hungary earlier this month.

Fighting in her first competition since her historic triumph in London last summer, Adams outpointed Bulgaria’s Stoyka Petrova to successfully defend her EU flyweight title by unanimous decision. Adams was joined on top of the podium by team-mates Lisa Whiteside and Savannah Marshal.

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