‘Big shop’ at Aldi and Lidl £15 cheaper than big four supermarkets, figures show

editorial image
3
Have your say

A grocery “big shop” at the discounters is almost £15 cheaper than at the Big Four supermarkets and £20 less than at Waitrose and Marks & Spencer, retail figures show.

The average cost of grocery trips for at least 20 items ranges from £31.28 in bargain stores such as Poundland, B&M and Home Bargains to £58.85 in Waitrose, according to data from analysts Nielsen.

The average spend on the big shop at discounters Aldi and Lidl is £38.76, compared with £53.16 across the big four - Tesco, Asda, Sainsbury’s and Morrisons - and £58.52 across Waitrose and M&S.

WHAT DO YOU THINK? CLICK HERE TO JOIN THE DEBATE ON THE YEP FACEBOOK PAGE

Nielsen’s UK head of retailer and business insight, Mike Watkins, said: “In simple terms, a big shop at the discounters is nearly £15 cheaper than one at the Big Four and £20 cheaper than at Waitrose and M&S.”

The figures, based on Nielsen’s Homescan data, which measures purchasing by 15,000 British households, show that shoppers are making more frequent, smaller grocery trips alongside the big shop.

Small purchases - baskets of fewer than six items - account for 53% of grocery trips, while medium trips for six to 20 items make up 34%.

Consumers make 5% more grocery trips than they did two years ago, resulting in the average amount spent on the big shop dropping 5% to £50.58.

Mr Watkins said: “The move to ‘little and often’ is a symptom of busier and more time-pressured lifestyles as well as financial concerns of wasting food.

“Thus, supermarkets have made huge investments in the convenience store format to meet this demand and offer a greater variety of food and drink. Their historical role for purely immediate or ‘distress’ purchasing is long gone.”

Aldi and Lidl’s share of big shop trips is now 13%, and Nielsen predicts that this will more than double within five years if their current growth continues.

Sisters Jane and Lucy Batham at the Tarte and Berry bakery in Farsley. PIC: Simon Hulme

Delight for sisters as Leeds bakery wins Selfridges’s seal of approval